Terms and Conditions

These Terms and Conditions ("Terms") govern your access to and use of the website at purefocusprogram.com (the "Site") and any coaching programs, services, digital content, community access, or other offerings (collectively, the "Services") provided by Pure Focus FZCO ("Pure Focus," "we," "us," or "our").

By accessing this Site, registering for any event, submitting an application, or purchasing any of our Services, you ("you," "Client," or "User") agree to be bound by these Terms. If you do not agree, do not use the Site or purchase our Services.

Pure Focus FZCO
Dubai, United Arab Emirates
Email: manou@purefocusprogram.com
Website: purefocusprogram.com

You must be at least 18 years of age to use our Site or purchase our Services. By agreeing to these Terms, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into a binding agreement.

Pure Focus provides health, wellness, and performance coaching services for entrepreneurs and business professionals. Our Services may include, but are not limited to:

• Personalized coaching programs (nutrition, exercise, daily routines, performance optimization)
• One-on-one video calls with coaches
• Custom meal plans and exercise programming
• Daily accountability messaging
• Access to a private online community
• Coordination of third-party health testing (bloodwork, gut microbiome analysis, wearable device data)
• Masterclasses, webinars, and digital content

Our Services are for educational and informational purposes only and do not constitute medical advice, diagnosis, or treatment.

Pure Focus and its coaches are not licensed physicians, medical doctors, dietitians, psychologists, or therapists. The coaching, protocols, supplement recommendations, and lifestyle guidance we provide are based on general wellness principles, publicly available research, and practical experience — not clinical practice.

You acknowledge and agree that:

• You should consult a qualified healthcare professional before making any changes to your diet, exercise routine, supplementation, or health practices, especially if you have pre-existing medical conditions, take medication, or are pregnant or nursing.
• Any health testing (bloodwork, microbiome analysis, etc.) coordinated through our program is facilitated through independent third-party providers. Pure Focus does not perform, analyze, or diagnose any medical tests. Interpretations of test results provided by our coaches are for informational purposes only and should not replace professional medical interpretation.
• You participate in our programs voluntarily and at your own risk. You are solely responsible for your health decisions.
• Pure Focus shall not be held liable for any adverse effects, injuries, illness, or health complications that may result from following any advice, protocols, or recommendations provided through our Services.

While we are committed to providing high-quality coaching based on proven principles, we do not guarantee any specific results — whether related to health, fitness, energy, productivity, business performance, or any other outcome.

Results vary based on individual effort, compliance, genetics, pre-existing conditions, and numerous other factors beyond our control. Any testimonials, case studies, or results shared on our Site or social media reflect the individual experiences of specific clients and should not be interpreted as a guarantee that you will achieve similar results.

a) Application process: Enrollment in our coaching programs typically requires an application and/or a consultation call. We reserve the right to accept or decline any applicant at our sole discretion.

b) Pricing and payment: Program fees, payment schedules, and payment terms will be communicated to you before enrollment and confirmed in a separate agreement or invoice. All prices are quoted in Euros (EUR) unless otherwise stated.

c) Payment obligations: By enrolling, you agree to pay all fees associated with your selected program according to the agreed payment schedule. If you are on a payment plan, you remain obligated to complete all scheduled payments regardless of whether you continue to actively participate in the program.

d) Late payments: If a scheduled payment fails or is not received within 7 days of the due date, we reserve the right to suspend access to coaching services, community platforms, and related resources until the outstanding balance is settled.

e) Chargebacks and disputes: If you initiate a chargeback or payment dispute without first attempting to resolve the matter directly with us, we reserve the right to immediately terminate your access to all Services, pursue recovery of the disputed amount plus any associated fees, and report the matter to relevant collection agencies or legal authorities.

All sales are final. Due to the personalized nature of our Services — including custom protocol development, health test procurement, wearable device shipment, and dedicated coaching time — refunds are generally not available once the program has commenced.

Exceptions may be considered on a case-by-case basis at our sole discretion, particularly where Services have not yet been delivered. Any refund requests must be submitted in writing to manou@purefocusprogram.com within 14 days of enrollment.

If you are a consumer in the European Union, you may have a statutory right to withdraw from a distance contract within 14 days of purchase under the EU Consumer Rights Directive. However, this right of withdrawal may not apply where the performance of Services has begun with your express consent and acknowledgment that you thereby lose your right of withdrawal. By consenting to begin the program immediately upon enrollment, you acknowledge this waiver.

As a client, you agree to:

• Provide accurate, complete, and truthful information during the application, onboarding, and throughout the coaching relationship
• Disclose any relevant medical conditions, injuries, allergies, medications, or health concerns that may affect your ability to safely follow our protocols
• Inform us promptly of any changes to your health status during the program
• Attend scheduled calls and respond to accountability messages in a timely manner
• Follow the agreed protocols to the best of your ability, and communicate openly with your coach if you are unable to do so
• Use the community platforms, coaching tools, and resources respectfully and in accordance with their respective terms of service

Our program may include or facilitate the use of third-party health testing services, wearable devices, and platforms, including but not limited to Inside Tracker, Viome, and Oura. You acknowledge that:

• These are independent third-party services with their own terms, conditions, and privacy policies, which you are responsible for reviewing and accepting
• Pure Focus acts as a facilitator and does not control the accuracy, availability, or outcomes of any third-party tests or devices
• Test results may be shared with Pure Focus for the purpose of customizing your coaching protocols, subject to your consent as described in our Privacy Policy
• Costs associated with third-party tests and devices may be included in or separate from your program fee, as communicated at enrollment
• Pure Focus is not liable for any delays, errors, or issues arising from third-party services or products

All content on this Site and within our Services — including but not limited to text, graphics, logos, images, videos, protocols, meal plans, exercise programs, frameworks, course materials, and community content created by Pure Focus — is the intellectual property of Pure Focus FZCO and is protected by applicable copyright, trademark, and other intellectual property laws.

You are granted a limited, non-exclusive, non-transferable, revocable license to access and use the content solely for your personal, non-commercial use in connection with your participation in our Services.

You may not:

• Copy, reproduce, distribute, or publicly display any of our content without prior written consent
• Resell, sublicense, or commercially exploit any part of our Services or content
• Share login credentials, coaching materials, or community access with third parties
• Record coaching calls or sessions without prior written consent
• Use our content to create competing products or services

With your consent, we may use your name, likeness, testimonial, before/after photos, progress data, and feedback for marketing and promotional purposes on our Site, social media, and other channels. You will be asked for this consent separately, and you may withdraw it at any time by notifying us in writing.

Any testimonials or results displayed on our Site are genuine accounts from real clients. Individual results vary and are not guaranteed.

We respect the confidentiality of our client relationships. Information you share with us during coaching sessions, calls, and communications will be treated as confidential and will not be disclosed to third parties without your consent, except:

• To team members directly involved in delivering your coaching services (e.g., coaches, client success managers)
• To third-party service providers as described in our Privacy Policy
• Where disclosure is required by law, regulation, or legal process
• Where we have a good-faith belief that disclosure is necessary to protect the safety of you or others

You likewise agree to keep confidential any proprietary methodologies, protocols, frameworks, or business strategies shared with you through our Services.

If you are granted access to our private community platform (e.g., Skool), you agree to:

• Treat all members with respect and professionalism
• Not share, distribute, or screenshot community content outside the community without permission
• Not engage in harassment, discrimination, hate speech, or any behavior that creates a hostile environment
• Not promote or sell your own products or services within the community without prior approval
• Not share medical advice or present yourself as a licensed health professional unless you are one

We reserve the right to remove any member from the community at our sole discretion for violations of these guidelines, without refund.

a) By us: We reserve the right to terminate or suspend your access to our Services at any time if:

• You breach any of these Terms
• You fail to make payments when due
• Your behavior is disruptive, abusive, or harmful to our team, community, or other clients
• We reasonably believe continued participation poses a risk to your health or safety
• You provide false or misleading information

In cases of termination for cause, you remain responsible for any outstanding payment obligations.

b) By you: You may discontinue participation in the program at any time by notifying us in writing. However, discontinuation does not relieve you of any outstanding payment obligations under your agreed payment schedule. Early termination does not entitle you to a refund for Services already delivered or costs already incurred on your behalf (e.g., health tests, devices shipped).

To the maximum extent permitted by applicable law:

• Pure Focus, its owners, employees, coaches, contractors, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of our Site or Services, including but not limited to loss of revenue, profits, data, business opportunities, or health outcomes.
• Our total aggregate liability for any claim arising out of or related to these Terms or our Services shall not exceed the total amount you have paid to Pure Focus in the 12 months preceding the claim.
• We are not liable for any harm, injury, or adverse health effects resulting from your decision to follow any coaching advice, protocol, or recommendation provided through our Services.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.

You agree to indemnify, defend, and hold harmless Pure Focus FZCO, its owners, employees, coaches, contractors, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

• Your breach of these Terms
• Your use of or participation in our Services
• Any inaccurate or incomplete information you provide
• Your violation of any applicable law or regulation
• Any claim by a third party related to your actions or omissions

Pure Focus shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond our reasonable control, including but not limited to natural disasters, pandemics, government actions, internet or telecommunications failures, third-party service outages, or war. In such events, our obligations will be suspended for the duration of the force majeure event.

These Terms shall be governed by and construed in accordance with the laws of the United Arab Emirates, as applicable in the Emirate of Dubai, without regard to conflict of law principles.

In the event of any dispute arising out of or relating to these Terms or our Services, the parties agree to first attempt to resolve the dispute amicably through good-faith negotiation. If the dispute cannot be resolved within 30 days, it shall be submitted to the exclusive jurisdiction of the courts of Dubai, United Arab Emirates.

If you are a consumer in the European Union, nothing in this section shall deprive you of the protection afforded by mandatory provisions of the law of your country of residence, and you may bring proceedings in the courts of your country of residence.

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent.

These Terms, together with our Privacy Policy and any separate agreements or invoices entered into at the time of enrollment, constitute the entire agreement between you and Pure Focus regarding your use of the Site and Services. These Terms supersede all prior agreements, representations, and understandings, whether written or oral.

We reserve the right to update or modify these Terms at any time. Any changes will be posted on this page with an updated "Last updated" date. For material changes that affect existing clients, we will make reasonable efforts to notify you via email or through our communication channels. Your continued use of the Site or Services after any changes constitutes your acceptance of the updated Terms.

If you have any questions about these Terms, please contact us:

Pure Focus FZCO
Email: manou@purefocusprogram.com
Website: purefocusprogram.com